AMERICAN ACADEMY OF PEDIATRICS
AAP National Conference & Exhibition
Client: American Academy of Pediatrics
Deliverables: National Conference and Exhibition (NCE) Integrated Marketing Campaign
AAP is a nonprofit professional association of 60,000 physicians dedicated to the health and well-being of children. AAP’s national conference brings together these committed pediatricians for networking and continuing medical education. LTD Creative has been working with AAP on their National Conference and Exhibition since 2008. In 2010, we were tasked with increasing the conference attendance through the creation of a branded NCE logo to identify the conference. This logo is used predominantly and in conjunction with the AAP corporate logo in all promotional materials.
Each year, we develop the theme, concept and all promotional materials and implement a integrated marketing campaign that ties into the location. Materials include direct mailers, responsive emails, exhibiter and sponsorship materials, signage and all show location signage, website development, hosting and design, onsite conference materials, banner ads, promotional items and print and e-advertising.