NACE Conference & Exposition 2016—2020

Client: National Association of Colleges and Employers

Deliverables: Conference Identity, Website & Web Banners, Exhibitor, Sponsorship and Advertising Prospectus, Registration Brochure and Conference Program

Established in 1956, the National Association of Colleges and Employers (NACE) is a professional association that connects over 9,700 college career services professionals; over 3,500 university relations and recruiting professionals; and over 300 business solution providers that serve this community.

NACE is the leading source of information on the employment of the college educated, and forecasts hiring and trends in the job market; tracks starting salaries, recruiting and hiring practices, and student attitudes and outcomes; and identifies best practices and benchmarks.

NACE provides its members with high-quality resources and research; networking and professional development opportunities; and standards, ethics, advocacy, and guidance on key issues.

Each year, I am part of a team that develops the theme, concept and all promotional materials and implement a integrated marketing campaign that ties into the location. Materials include direct mailers, responsive emails, exhibitor and sponsorship materials, website development and design, onsite conference materials, banner ads, promotional items and print and e-advertising.